Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded and women-led infant formula company.

Jenna Isken

April 2024

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to Fortune," to deliver a keynote address on artificial intelligence, branding and the importance of simplicity.

Siegel+Gale

April 2024

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the fallout of the COVID-19 pandemic and used technology to win over some demographics.

Patrick Kampff

March 2024

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider before naming your AI tech or company?

Aaron Hall

March 2024

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning facts into feelings.

Miranda Wolf

March 2024

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is what wins you hearts and minds and loyalty. Through experience, brand shifts from an idea to a way for you to meaningfully connect with the world. 

Ben Osborne

March 2024

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate for more than 60 years. Her incisive creativity in naming so many iconic brands was surpassed only by the kindness, grace and consideration she had for everyone. Gloria represented the very best of us at Siegel+Gale, and we will miss her dearly. Our heartfelt condolences go out to Alan, daughter Stacey, son-in-law Michael and grandchildren Ruby and Leo.

Howard Belk + David Srere

March 2024

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient journey are simple, and which are not, can help improve customer experience.

Lisa Kane

February 2024

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

February 2024

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work throughout 2023. Dive into the highlights that have made this year an unforgettable one. Congratulations to all involved!

Siegel+Gale

December 2023