Global Strategy Director
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Daniel Rosentreter leads Siegel+Gale's strategy practice worldwide. He is based in New York.
"If 80% of the brands in the world would disappear tomorrow most people wouldn't care—we are in the business of changing that." What is it about the work that gets Daniel, and his clients, so worked up? The prospect of allowing organizations to see themselves anew. "Most companies have only a vague sense of what they stand for," he explains, "and it is amazing to see our clients' excitement when our strategy work gets to the core of a corporation or business." He also recognizes the missed opportunities for brands. "We are in the complexity-removal business: Our strategy group helps companies simplifying the customer experience based on a clearly defined brand platform. It is the best way for corporations today to create long-term value."
For over 10 years, companies around the world have trusted Daniel's sound, strategic advice to propel their brand or organization to the next level. From the expanse of the Brazilian rainforest to an academic city built on the desert shores of the Red Sea to the headquarters of the world's leaders in the petrochemicals industry, Daniel has branded where no man has branded before. Between Amsterdam, Brasilia, Munich, and Jeddah he leads the strategic charge for clients, such as The Nature Conservancy, the King Abdullah University of Science and Technology (KAUST), BrainLAB, LyondellBasell, American Express, Ingersoll Rand, Motorola, Lufthansa, Panasonic, PricewaterhouseCoopers, Deutsche Bank, GE, and UNICEF. Prior to his current role, Daniel was group director in the firm's New York office, leading the development and global implementation of a new strategy process.
Before joining Siegel+Gale, Daniel has been a senior brand consultant at Wolff Olins's New York and London offices. He holds a master's degree in business management from the University of Eichstaett, Germany. He enjoys tennis, cooking, skiing on the slopes of Austria, and rendering some of those air miles into an occasional trip to the hot, rejuvenating sands of a Caribbean beach—or finding his way back to his native Germany for a cool pilsner.
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Group Director: Strategy, New York
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Like all who factor in the Siegel+Gale equation, Jenifer is no better friend for a brand to have. The easy smile and ready wit belie the fierce partisan beneath, equipped
with a Juris Doctorate and a mind for strategy that has benefited financial and consumer clients as wide-ranging as 37-million-member AARP, Fidelity, Credit Suisse First
Boston, Lehman Brothers, NetJets, Gartner, the U.S. Tennis Association and the uniquely comfortable Danish shoe called Dansko.
In her Siegel+Gale "Before Life," at Lowe Lintas Partners, she was VP, account supervisor on the Mercedes account and VP, management supervisor, brand analysis and
strategy on the KPMG account at Lowe Lintas. Her good works extend to a position on the Board of Associates at the Whitehead Institute for Biomedical research, the National
Council of Jewish Women and raising funds for her alma mater, Haverford College.
Nor do her charitable/partisan works stop there: She is also a Jets fan.
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Group Director: Strategy, Los Angeles
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Laurence Vincent is a writer and strategic marketing consultant, specializing in brand management, corporate alliances, integrated marketing and branded entertainment. His
clients have included MasterCard International, Texas Instruments, the National Football League, the Smithsonian Institution and The Home Depot, to name a few. Prior to
joining Siegel+Gale, Laurence led the Los Angeles office and entertainment marketing division of Octagon Worldwide.
Laurence is an active writer. His book,
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade
Publishing in 2002. The book explores the narrative structure of consumer brands and the ways in which consumers develop relationships with brands over time through the
devices of storytelling. He is currently at work on a new marketing title, due out in 2008. He released a collection of poetry in early 2007.
Laurence began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company, where he spearheaded projects that leveraged
Disney's brand equity and integrated marketing power to launch initiatives with leading corporate partners such as AT&T, American Express, Coca-Cola and Kodak. He also
worked on global brand building initiatives that spanned multiple Disney divisions. He holds an MBA from USC's Marshall School of Business. He also received his Bachelor's
degree from USC, where he attended the School of Cinema-Television.
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Strategy Director, Los Angeles
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Christie develops and leads brand strategy programs for Siegel+Gale—with a focus on defining and delivering powerful customer experiences. Christie has spearheaded
brand strategy and alignment initiatives for clients such as Lexus, Microsoft, Chevron, Technicolor, Amgen, SunTrust, Experian, and Houlihan Lokey. Her clients value her
strong background in the fundamentals of brand strategy and execution, combined with years of experience in training and motivating groups.
Prior to Siegel+Gale, Christie served as director of marketing at eNutrition, an online retailer of vitamins and supplements, where she spearheaded the start-up's brand development efforts. Her
other prior experience included the ad agency The Weston Group, and home builder KB Home.
Christie earned a B.A. in Communications from the University of California, Los Angeles, and an M.A. in Communication Management from The Annenberg School at USC. She has been a volunteer leader
for the UCLA Alumni Association for several years, most recently on the board of directors. She served as the chair of the Advanced Learning Institute's 2006 Employee Engagement Summit and the 2006
Internal Branding Summit, and she has been a featured speaker at dozens of conferences and industry events.
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Strategy Director, Los Angeles
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Meet Aaron and it feels like a reunion. You just get the sense that, well, you're old friends and that, yep, he's just making sense. That's why you're nodding. As a senior brand strategist at
Siegel+Gale, Aaron manages and leads the development of international strategic branding programs for clients that include Yahoo!, TiVo, FMC Technologies, Experian, Amgen, School Loans Corporation,
James Hardie Building Products, and the recent, tear-jerking work for the Ameya Preserve—a groundbreaking residence development built not so much to break ground as to harmonize with its
natural surroundings.
Prior to joining Siegel+Gale, Aaron was account director at Passion Marketing for Issues and Causes, a firm dedicated to the nonprofit sector, where he managed integrated marketing and advertising
programs for charitable foundations, hospitals, educational institutions, and national advocacy groups. Aaron is said to speak Spanish "endearingly" (if not quite fluently, according to
certain un-named co-workers), and both he and his wife are devoted to environmental causes—all of which accounts for his terrific parking karma.
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Senior Strategist, New York
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As a strategist, Peter leverages 25 years experience in design, the arts, and industry in formulating innovative strategy and identity solutions. From formulating brand, interactive, and creative strategies for the College Board, Cornell University, Florida State University, Johns Hopkins, American Express, Merrill Lynch, Oppenheimer, and CleanRest to creative work for SunTrust, Daiichi Sankyo, Columbia Pictures, CBS Television, and Warner Brothers Records, Peter consistently seeks assignments that meld visual and verbal communications.
As chairman of Cornell University's Image Committee, Peter led a broad cadre of students, alumni, and faculty in the successful struggle to improve Cornell’s image and rankings through the restructuring of Cornell’s message, the replacement of its University Insignia and official color, the revitalization of its website and view book, and the refinement of its merchandising programs.
Peter’s report, "Cornell: A Brand in Crisis," and his Touchpoint Analysis of the University’s global operations became foundational elements in its communications strategies.
Cited recently in both
The New York Times and on
National Public Radio, the Committee’s work played a significant role in the nearly 60 percent increase in undergraduate applications and contributed to Cornell’s rise in
The Princeton Review’s annual survey of "Dream Schools" over the past two years.
As a consultant to Business for Diplomatic Action, Peter participated in the development of a new strategic identity for the United States to be used by the Department of State and U.S. corporations in an effort to improve America’s global image.
A student of popular and political culture, Peter graduated Cornell University
cum laude and Phi Beta Kappa with a bachelor of arts in Government from the College of Arts and Sciences.
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Senior Strategist, New York
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Brand zealots relax their protective grip a little when the unique energy we quantify as S+G Strategist Frances Forman enters the equation. She energizes even the most moribund proposition with her unorthodox approach, a creative bent and a talent for imagining that blurs all the disciplinary lines.
Senior Strategist, Los Angeles
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Eric is a Senior Brand Strategist at Siegel+Gale, where he develops strategic branding programs for clients including Yahoo! and Sony PlayStation.
Prior to joining Siegel+Gale, Eric was an Associate Marketing Manager at the Walt Disney Internet Group, leading marketing and business development initiatives for Disney Online and its portfolio of broadband subscription products and online games.
Earlier, Eric served as an Account Director at Foote Cone Belding, one of the world’s largest advertising agencies, where he managed global interactive advertising programs and strategic partnerships for Hewlett-Packard.
Eric began his career as an Associate Client Strategist at Sharpe Partners, a privately-held digital marketing agency in New York City, where he led day-to-day account management responsibilities on the Fujifilm USA business.
Eric received a B.BA in Management Information Systems from the McCombs School of Business at the University of Texas at Austin.
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Senior Strategist, London
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The great ones find their way to Siegel+Gale. The truly great even find their way back. Let's consider S+G's Nick 1.0.
Freshly-minted London Business School MBA in hand, Nick arrived at Wolff Olins, and quickly learned his craft on international projects for large, industrial clients like Akzo Nobel, Brammer, and Ocean Group, among others. Having spent his impressionable 20s in Dublin, Nick spied the opportunities nascent in the Irish market, which led to the successful 1988 rebranding of AIB, Ireland's largest bank.
In 1990, Nick came to Siegel+Gale as a senior consultant. Relishing the prospect of establishing an S+G "footprint" across Europe, he led the successful branding efforts of German medical products company B. Braun; Verbund, Austria's leading electricity supplier; and the de-merger of Sandoz Dyestuffs from its parent brand as Clariant–a solution so deftly managed that the Siegel+Gale team was invited back to handle the historic 1996 Sandoz-Ciba-Geigy merger, in the process creating the Novartis name, and the new company's visual identity.
In his spare time, Nick helped work out the branding and communications programmes for U.S. multinationals 3M, AlliedSignal (now Honeywell), Digital (now Compaq), Caterpillar, and the World Bank, among others. Says Nick, "Alan Siegel's commitment to building international teams gave me the invaluable opportunity of working with U.S. corporations and seeing how they build consensus across large, diverse organisations."
In 1997, Nick joined the London consultancy Nucleus as Director of Branding, where his clients included Cable & Wireless, UPC, Laing Group, and Toyota. After the dot.com implosion, he worked for three years as a freelance strategist for clients in Norway, Saudi Arabia, and Qatar. He then returned to Dublin to work as director of Ireland's leading architectural heritage society, where he modernized its management, communications, and international fund-raising capabilities.
Nick returned to Siegel Gale's European headquarters in 2007 as senior strategist. Since then he has worked closely with New York colleagues on the U.S.-German LyondellBasell chemicals merger, on brand strategy for the German medical software company BrainLAB, and on mission and internal culture development for Magyar Telekom in Hungary.
Nick Sheaff specializes in working for organisations that operate across geographical and cultural boundaries, and he is a strong proponent and exemplar of Siegel+Gale’s philosophy Simple is Smart. His consultative approach emphasises strategic insight, cultural empathy, effective teamwork, and consensus-building, and incisive writing and presentation.
An architecture buff, Duke Ellington buff, and fan of American film, Siegel+Gale is pleased to welcome Nick Sheaff, The Sequel, or, as we sometimes put these days, NICK 2.0.
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Strategist, New York
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As a strategist at Siegel+Gale, Hayley works on developing brand strategy and identity programs for higher education, non-profit and corporate clients. Recent engagements include Florida State University, AARP, breastcancer.org, DeWitt Stern Group and King Abdullah University of Science and Technology.
Prior to joining Siegel+Gale, Hayley was a strategist with a boutique consulting firm where she provided strategic and marketing solutions to a diverse set of clients, including GE, AOL and the New York City Ballet.
Before venturing into branding, Hayley was the Public Affairs Manager for Columbia University School of Law. While there, she was responsible for developing communications plans, overseeing proactive and reactive media relations, engaging in community relations initiatives and penning copy on a variety of complex issues ranging from human rights to corporate governance for publicity materials, feature articles, marketing collateral and the web.
Early in her career, Hayley worked at several public relations agencies in the healthcare, crises and consumer groups. Projects of note include: crises work for the British Tourist Authority; product testing and launches for Procter & Gamble; thought-leader outreach for Unilever; and education awareness and advocacy programs for Sanofi Pasteur and GlaxoSmithKline.
Hayley holds a M.S. in Strategic Communications from Columbia University and a B.S. in Marketing from the University of Maryland. She has been a guest speaker on strategic communications topics at both Columbia and New York University.
Hayley hails from Durban, South Africa.
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Senior Strategist, New York
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As a Strategist at Siegel+Gale, Matthew Huss specializes in developing corporate brand strategy and identity programs.
At Siegel+Gale, Matthew has worked on engagements with clients including Allstate, American Express, Cummins, Enterprise Rent-A-Car, Moody’s, EmblemHealth, HD Radio, Intelsat and Ethicon. His responsibilities include conducting research and competitive reviews, leading stakeholder interviews, synthesizing findings, developing corporate and product brand strategies, and developing brand architecture and naming systems.
Matthew has over 7 years of sales and marketing experience in the technology and professional services sectors. He holds a B.A. in Philosophy from Brandeis University and an M.A. in Russian Literature from Cornell University.
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Strategist, New York
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Matt is Strategist at Siegel+Gale, driving the development of international strategic branding programs for clients including Dell, Motorola, Adobe, Microsoft, Houlihan Lokey, Environmental Defense and Yahoo!
Prior to joining Siegel+Gale, Matt was Account Executive at Passion Marketing for Issues and Causes, a firm dedicated to the nonprofit sector, where he served as a marketing consultant to charitable foundations, hospitals, and educational institutions. His clients included Cedars-Sinai Medical Center, Women’s Cancer Research Institute and the Joint Distribution Committee.
Matt earned a B.A. from Cornell University.
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Strategist, Los Angeles
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McNeal Maddox assists in the development of custom marketing solutions for clients as a Brand Strategist at Siegel+Gale. McNeal previously managed the technical development of sponsorships and branded sales initiatives at FoxSports.com for Fortune 500 companies such as Microsoft, Gillette, Lilly Pharmaceutical, Time Warner, FedEx, and AT&T. He has over 8 years of experience in graphic design, web design and development, and project management.
McNeal graduated from Carnegie Mellon University with a BFA in Graphic Design. He received his MBA from the University of Southern California.
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Strategist, Los Angeles
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Michelle brings over 15 years of experience in brand strategy, marketing, design, and advertising to her role leading projects at Siegel+Gale. She has helped clients across a wide range of industries and has worked with a variety of brands, including Nestle´, Twentieth Century Fox, Capital Group Companies, CBS, and Nissan North America.
As a strategist at Siegel+Gale, Michelle has been responsible for brand strategy, architecture, naming, and brand alignment efforts for clients such as Flickr, Vertafore, Pillsbury Winthrop Shaw Pittman LLP, and Mammoth. Prior to Siegel+Gale, Michelle was an associate brand planner at Kaiser Permanente, the nation’s largest nonprofit healthcare provider. In this role, she guided cross functional teams at all levels to ensure that all organizational initiatives were brand-appropriate and member-focused.
Michelle’s prior experience also includes marketing leadership roles in integrated communications and apparel manufacturing. She began her career at Chiat/Day, Inc. Advertising.
Michelle holds an MBA from McCombs School of Business at the University of Texas at Austin, and a BA in Sociology from the University of California, Los Angeles.
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