Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is forgotten: the brand.
The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued
Siegel+Gale
April 2020
S+G Blog
The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued
Siegel+Gale
April 2020
Navigating the current landscape is complicated, so to better illuminate the road ahead, we turned to our community of CMOs. We spoke with brand leaders from around the globe on their experiences in marketing and conducting business amid the global pandemic. Here they share their insights into what it has been like living and working over the past few months...
Brian Rafferty
June 2020
S+G Study
Navigating the current landscape is complicated, so to better illuminate the road ahead, we turned to our community of CMOs. We spoke with brand leaders from around the globe on their experiences in marketing and conducting business amid the global pandemic. Here they share their insights into what it has been like living and working over the past few months...
Brian Rafferty
June 2020