“Faux Simplicity” vs. True Simplicity – Corporate Winners and Losers
“True simplicity provides a dramatic, compelling competitive advantage for any organization,” says Irene Etzkorn, Director of Simplification at Siegel+Gale. “As companies, political candidates, the publishers of Real Simple magazine, and the creators of the new Time Warner ad campaign have found, the mere mention of the word ‘simple’ is a hook for purchasers.
May 5th- Fortune Magazine’s Annual Fortune 500 Issue Presents First Ever Company Logo Smackdown
For the first time ever, Fortune Magazine decided to conduct a logo competition among the most powerful Fortune 500 brands. Siegel+Gale identity experts Howard Belk and Sven Seger were called upon by Fortune to judge which of the many logos were deemed worthy of the #1 spot! The following Siegel+Gale decision criteria were used to carefully screen from the many logo candidates:
Analyzing campaign speeches of three presidential candidates, Hillary Clinton, Barack Obama, and John McCain, reveals interesting stylistic differences and some commonalities.
Is anyone else as amazed as I am that people are admitting without shame that they didn’t know what they were agreeing to when they signed their mortgage note? The fact that closing documents are so universally acknowledged to be incomprehensible has sanctioned financial irresponsibility.
For a while now, I have been talking to clients and people in the interactive industry about preference-based advertising and preference-based entertainment and how the opt-in experience model could be the way of the future for content channels. The idea is out there, and a company called Blyk is creating a unique advertising model around user preferences.
“Despite the fact that each of the Presidential candidates is desperately seeking a point of distinction, they are all missing one relevant and appealing promise: making the government truly more accessible to its citizens. A call for clarity is a powerful message that would resonate with voters.
Creating brands for politicians is always a work in progress: immediate, hyper-competitive, ever-evolving and ever-adapting to changes in the electorate and changes in the opposition’s brand strategy.
Clearly in today’s rough and tumble world of politics, candidates are packaged as brands, says Alan Siegel, Chairman and CEO of Siegel+Gale. Their handlers work hard to position them. They use research to determine how they are perceived and what messages they can use that are credible and resonate with voters, and they try to find a voice that defines their distinctive personae to differentiate them from the competition.