In honor of today being Customer Experience Day 2015, watch our Brand Matters video with Maria Boos on how to build an effective customer experience function and read more on why it can increase customer loyalty.
As more companies recognize the importance of enhancing customer experience to drive business benefits, many create a CX practice and consider how to make it most effective in their organizations.
Having been excited about this work since mid-summer, we’re proud to now share with you Trunk Club’s first ever commercial which is—appropriately—about the “firsts” in life that make you who you are, and the overcoming the trepidation that comes with taking the next step forward.
Through our research, we’ve found that an understanding of company purpose and visible commitment to it makes it easier for employees to innovate. CMOs therefore must think about purpose as a mechanism for unleashing innovation and sustaining it.
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
In the spirit of back to school and to learn from each other as a community, Margaret Molloy invited top CMOs to share their best reads, and why these books made it to the top of their lists.
Talent Talk, hosted by Chris Dyer of PeopleG2, recently invited Lori Almeida our chief talent officer to talk all things HR, talent and company culture on his podcast.