We spoke with Lorraine Twohill, CMO at Google, about what simplicity means for her role and how she infuses it throughout the Google brand.
In a recent Silicon Valley Brand Forum, the topic du jour was “Building Brands through Storytelling.” One main takeaway focused on the most potent form of storytelling, and the optimal role of brand in that story. More than a year later, I believe this still holds true.
Masterbranding, sub-branding, and portfolio branding (or some hybrid of these) are the main options in the brand architecture playbook. But determining which is the right approach can be very difficult. Each approach has its advantages and limitations based on the specific circumstances.
Jo Clarke talks branding, implementation, and the need to get your brand started on the right foot.
In this episode of Simplifiers, we visit with Kaori Fujii, a professional flautist and the founder of Music Beyond, a non-profit dedicated to fostering the arts in developing countries. Kaori describes her formative influences and the passion she brings to all her ventures, and why simplicity is key to all of them.
Marketing is going through a tremendous growth. In an effort to keep up, marketers can, at times, lose sight of how the many changes make our industry so exciting. So, in the spirit of Thanksgiving, I asked more than a dozen leading CMOs to share with me what they are most grateful for in 2015.
In this episode of Simplifiers, we daytrip out to Williamsburg and visit with professional painter and fine artist Casey Baugh. Our conversation touches on his influences, his goals, and why simplicity is the impetus for the imagery he creates.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.