Recently, we crossed the pond to our London office to sit down with Ben Osborne, director of insights, EMEA, to talk about how to measure and build employee engagement, internal brand alignment, and why it is so important to find Brand Champions within an organization.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.
Zouheir Zoueihed, Client Relations Director, ME talks on Dubai TV about the regional rankings of our Global Brand Simplicity Index. Sharing insight into how brands can leverage simplicity to build a better brand experience and the role of social media in the Middle East.
Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.
Recently, we crossed the pond to our London office to sit down with Rana Brightman, strategy director with Siegel+Gale, and talk about disruptors, who’s shaking things up at the moment, and how simplicity can be the ultimate disruptor if deployed correctly.
Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.
Dan Cohen, senior namer at Siegel+Gale, talks about the current trends in naming, how simplicity relates to the notion of naming a product, brand or service, and how a company or brand can consider purchasing naming services.
Liana Dinghile, group director of strategy, EMEA sits down with the Huffington Post UK and discusses the changing nature of women in business and shares her insights on building a career.
In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin’ Brands, about how he helped get America running on Dunkin’, and why operational simplicity is the ultimately KPI.
In the first SMPL Q&A of 2016, we talk to Jennifer Eggers about the state of verbal identity for brands, trends in brand voice, and what’s on the horizon for omni-channel communications.
In this episode of Brand Matters, we return to London to speak with Liana Dinghile group strategy director, about her predictions for brands in 2016 and how this year, more than ever, brands will need to focus on humanizing customer experience across all touchpoints.