Margaret Molloy, global CMO, reflects on the International Women’s Day panel that featured clients from Birchbox, Guardian Life Insurance, and Wyndham Hotel Group.
When naming a consumer brand, sometimes a bit of fantasy sells better than truth. Many global brands of the last decade have taken names of false provenance and enjoyed great success thanks to a paradigm hereby dubbed, “The Häagen-Dazs Effect.” Why choose names that tell a made-up tale, and how can these names affect very real profits?
In this episode of Brand Matters, we follow up our last conversation with Clive Ronald, Executive Creative Director, EMEA, further exploring how brands can maintain relevance in a rapidly changing marketplace through flexibility, clarity, and simplicity.
This week, Siegel+Gale’s Dan Vasconcelos presented at Dubai Lynx 2016, the Middle East-centric division of Cannes Lions Festival of Creativity. As a creative in the world of branding, Dan’s remarks focused on how to refresh and reinvigorate heritage brands, using story, experience and simplicity as the levers to reimagine what these brands of old can be for the customers of now.
We spoke with Shelley Whiddon, Director, Brand Communication, about “the language of service” and how brands can deploy this type of verbal strategy without just relying on classic tactics.
Recently, we caught up with Katie Conway, senior strategist at Siegel+Gale, to talk about current trends in employee engagement, how emerging companies with alternative employee models can create a standout employer brand, and what companies can do to make their employees feel safe in times of change.
Dan Vasconcelos takes a look at two major disrupter rebrands: Airbnb and Uber. What happened, what went wrong, and how they can get their brands back on track.
With the 2016 Presidential Election cycle in full-swing, Dave Pulaski reflects on how brand plays an important role in shaping voter habits and choices.
How does a top law or accounting firm stand out from the crowd? Matt Egan breaks down 5 solutions to differentiate your professional services firm in today’s market.
Mattel’s new line of Barbies look more like the women of today, and therefore, like the girls who are playing with dolls.