Zachary Dominitz, VP of business development, discusses trends from this year’s Consumer Electronics Show (CES) in Las Vegas, the world’s largest technology gathering.
What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that.
Brands that deliver clear, human and useful experiences—win. The 2017 results are in.
From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.
BRAND BUILDING is a blog feature in which our experts present an in depth POV on topics ranging from branding to design and simplicity. In this edition Shannon Deep, senior communications strategist, discusses what B2B companies can learn from their B2C counterparts when it comes to brand voice.
As we head into 2017, what’s top of mind for leading brand experience experts? To get some perspective on this, I sat down with a handful of my colleagues at Siegel+Gale. Here we share their imperatives for the year ahead.
In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron’s wine iconography and packaging, winning accolades from the Creativity International Awards for the work.
For nearly 50 years, Siegel+Gale has been in the business of building the world’s most iconic brands—often, in times of change. With an uncertain political climate, technology accelerating the need for business change and an ever-increasing demand for simpler brand experiences, companies across the board were reevaluating their approach in 2016. We want to share some of the many ways we enable our clients and partner agencies to touch customers every day during the moments that matter.
In addition to having 20-plus years of experience in marketing B2B firms, Margaret Molloy has also become a leading influencer of CMOs on Twitter, landing in the #6 spot of all top influencers on Twitter. Below are her thoughts on how she’s been particularly effective at developing a strong social media presence.
What does brand experience design consist of? And what can brands looking to create a great brand experience learn from disruptors?
In this Q&A, we speak with Margaret Molloy, Global CMO and Head of Business Development. As a visible and active participant in the CMO community, Margaret has a unique perspective on the future of marketing and the role of the modern CMO.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A, we speak with Jonathan Field, design director, about the role brand visual identity plays in acquiring and retaining clients.