Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with David Edelman, Chief Marketing Officer at Aetna.
Ahead of the 60th Annual GRAMMY Awards® on January 28th the Recording Academy™, the world’s leading society of music professionals, today announced its collaboration on a branding engagement with Siegel+Gale.
The thirst for innovation is fueled by a modern market of shiny new startups, disruptive technologies, and a shift in power to the consumer. Innovative companies achieve sustainable growth, renewed competitive advantages and ongoing customer relevance.
A recent study shows that organizations who invest in simplifying their workplace benefit from greater trust, advocacy, innovation and retention among employees. Despite this, 30 percent of employees find their workplace complex and difficult to navigate.
GroundTruth, the location technology company that drives results with real data, today announced their collaboration on a rebranding effort with Siegel+Gale.
Siegel+Gale collaborated with DXC on nearly every aspect of brand development: from overarching strategy to brand architecture, identity, messaging and activation. In this SMPL Q&A we speak with Matt Egan, senior director, strategy and Anne Swan, group creative director, about our engagement.
This week our experts were featured in Forbes, Marketplace Radio and Healthcare Design Magazine.
Steve Owen joins the Siegel+Gale EMEA team as executive creative director. Owen brings more than 20 years of design and branding experience to the firm and will oversee its expanding creative practice in EMEA.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
As part of the AIGA Design Census, our design team were asked to visualize data from the inaugural report. The 2016 Design Census is partnership between AIGA and Google.