Introduction
Customer loyalty continues to be a hot topic among marketing professionals. Much of this discussion centers around getting customers to recommend your product–in your case, a hotel–to someone else.
The question is: Why should a guest recommend your hotel? Why should they want to come back? How do you create fresh and engaging ways to make a guest stay special? After all, service and accommodations at your hotel should not only be high quality, they should be distinctive and memorable.
The answer: think brand. A clear, compelling brand represents a rich, proprietary source for creating a distinctive guest experience and for making guests want to come back.
HOTELS SHOULD USE THEIR BRAND AS A PLATFORM FOR CREATING FRESH, DISTINCTIVE WAYS OF CREATING A PERSONALIZED EXPERIENCE THAT MAKES EACH GUEST FEEL SPECIAL.
Here are five ideas for using brand to drive guest loyalty.
Idea #1: Think outside the cookie
How can you make your hotels stand out from the competition…and from one another?
That’s yours, this is mine. In the ever-expanding world of hotel chains, it’s getting harder and harder to distinguish one hotel from the next. Sure, there’s the sign and the name, and, oh yes, the occasional baked good for each guest, but is that all that separates one hotel from the next?