Asset Management Group, GAM, Unveils New Brand Identity Developed by Siegel+Gale

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LONDON, FEBRUARY 5, 2016 – Global brand strategy, design and experience firm Siegel+Gale ( today announced the completion of a rebranding initiative for GAM, one of the world’s leading independent asset management groups.

Zurich-based GAM engaged Siegel+Gale to unify their global operations and amplify their unique value, following a decade of two corporate ownerships. By developing a progressive brand purpose to – “Advance the potential of capital” – Siegel+Gale synthesized the smart solutions and services GAM offers, as well as the organisation’s fundamental belief in the potential of capital.

The new digital experience establishes GAM as a modern leader in active asset management. Inspired by technical blueprints, Siegel+Gale developed a refreshed brand identity that brings to life the agile, collaborative and decisive hallmarks of the refreshed brand, reinforced by a new logo redesign.

“This brand is a reflection of who we are today and part of our strategic investment in our future. The world knew only the company we used to be – and that needed to change,” commented Alexander Friedman, Group CEO at GAM.

“From the outset, our ambition was simply to show the GAM brand as a representation of the people behind it and the work they do for their clients. A super-smart team of investors unwilling to follow the herd, unafraid to go with their intuition, looking for new ideas and focused on advancing the potential of capital for their clients; represented by the blueprint illustration style and contrarian voice. The new brand provides a platform for GAM to be the go-to commentator in the Active Asset Management space,” commented Philip Davies, President EMEA, Siegel+Gale.


About Siegel+Gale
Siegel+Gale ( is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.


About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About GAM
GAM is one of the world’s leading independent, pure-play asset managers. It provides active investment solutions and products for institutions, financial intermediaries and private investors, under two brands, GAM and Julius Baer Funds. Its core investment business is complemented by private labeling services, which include management company and other support services to third-party institutions. GAM employs over 1,000 people in 11 countries with investment centres in London, Zurich, Hong Kong, New York, Lugano and Milan. The investment managers are supported by an extensive global distribution network. Headquartered in Zurich, GAM is listed on the SIX Swiss Exchange and is a component of the Swiss Market Index Mid (SMIM) with the symbol ‘GAM’. The Group has assets under management of CHF 119.5 billion (USD 122.3 billion)*.

* Source: GAM. Data as at 30 September 2015

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Nichola Seeley
Marketing and Communications Manager
T: +44 (0)20 8618 1951
M: +44 (0)77 1091 7186



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