Experience
By defining how brands behave, we create meaningful, memorable experiences for users—and help brands deliver on their purpose.
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User research
We get into the heads of your current and prospective users—diving into their needs, expectations and motivations to develop a fact base that guides our work.
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Experience strategy
We define the principles—both conceptual and applied—that guide your organization’s behavior across touchpoints and moments in time.
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Customer experience
We map your customers’ journey, identifying barriers to success as well as the opportunities for creating an ideal future state.
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Experience design
We design websites, apps and physical environments that are human-centered, differentiated and influence your users’ actions.
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Product development
We build, test and launch digital experiences that fit seamlessly into your organization’s operations—and make your brand purpose real.
Our work
Our people
Our ideas
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World's Simplest Brands
Streaming services in the age of overchoice: finding clarity amidst industry complexity
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World's Simplest Brands
How airlines can take off with simplicity-first solutions
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SMPL Q+A
Rigetti’s newest evolution: The Novera QPU, the premiere “personal” quantum computer
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Media Mentions
What is Web3—and why should you care?
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S+G Blog
2023 predictions: The future of brand experience
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S+G Blog
Beyond the screen: How immersive experiences will change gaming
Our services
Service blueprints
Experience maps + playbooks
Digital strategy
Information architecture
User journeys
Employee platforms and brand centers
Websites and mobile apps
Interactive installations