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The Rise and Fall of American Apparel: A corporate branding parable

Monday, August 10th, 2015

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Siegel+Gale Develops a New Brand Platform and Visual Identity for Hiro

Wednesday, June 17th, 2015

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Siegel+Gale Unveils a Unified Brand Platform for Sandaire Investment Office

Thursday, April 9th, 2015

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A strategist investigates: Are sustainable brands really sustainable?

Monday, March 30th, 2015

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Quadrant Homes: Story of a rebranding process

Wednesday, March 4th, 2015

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Brand Naming: 8 great fake company names

Thursday, February 26th, 2015

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Aligning Human Resources and Marketing to strengthen brand experience

Tuesday, December 23rd, 2014

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How to give your brand identity a makeover – without alienating your consumers

Tuesday, December 23rd, 2014

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A new name for Sky, but what does that mean for the brand?

Wednesday, November 19th, 2014

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Four Things About Branding That B2Bs Can Learn From Nonprofits

Tuesday, November 18th, 2014

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Siegel+Gale Partners with Norwegian Bank DNB to Refresh Its Brand Through Customer Insights

Friday, September 5th, 2014

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