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The invisible hand and brand differentiation—Part One

Monday, March 19th, 2012

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A new name for Sky, but what does that mean for the brand?

Wednesday, November 19th, 2014

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Brand Yoga: Standard or premium – how flexible is good?

Thursday, July 17th, 2014

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How brands can use “benri” to make themselves indispensable

Wednesday, July 2nd, 2014

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You Above All: JetBlue and the art of the brand promise

Monday, April 14th, 2014

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Simplicity makes branding better: A video interview with Franco Xu

Friday, March 28th, 2014

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“Twilight of the brands?” Russ Meyer’s rebuttal to a popular “New Yorker” piece

Thursday, February 20th, 2014

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“What is your favorite kind of brand naming assignment?”

Thursday, May 16th, 2013

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Rebels with a cause: Challenger brands

Monday, February 11th, 2013

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Why the HBO brand matters

Monday, June 11th, 2012

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Boris versus Ken: It’s a battle of brands

Tuesday, May 1st, 2012

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