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Jeff Lapatine

Friday, July 31st, 2015

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Brand Matters: What are the different types of brand architecture?

Monday, November 24th, 2014

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The demise of bookshelves and personal brand identity

Wednesday, January 15th, 2014

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Which mad man got simple right?

Wednesday, May 8th, 2013

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A “Footlong” trademark debate

Tuesday, March 5th, 2013

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Amazon to Apple: Kiss my app

Monday, January 14th, 2013

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Let the bull run

Thursday, September 6th, 2012

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Someone actually presented these names?

Monday, June 18th, 2012

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A tribute to Dick Clark and American Bandstand

Friday, April 20th, 2012

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Can I use that trademark? Maybe.

Thursday, March 29th, 2012

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Could you trademark a color?

Friday, February 17th, 2012

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