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“Hello, Brooklyn”

Friday, May 4th, 2012

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Is the logo dead?

Monday, June 8th, 2015

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No man is an island during the New York Marathon (and neither is the City)

Thursday, November 6th, 2014

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I see typos: Observations from the desk of a proofreader

Thursday, August 21st, 2014

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Brands, Customers and Insights: Northside Festival

Tuesday, June 17th, 2014

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Permissible indulgence: How healthy snack options pose a brand positioning challenge

Wednesday, October 16th, 2013

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Citi Bike: An experiential brand analysis

Tuesday, July 2nd, 2013

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Simplifying the GoogaMooga experience

Tuesday, May 21st, 2013

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The Harlem Shake and viral memes: brand’s best new friend?

Monday, April 8th, 2013

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Brands, it’s time you hit the gym

Monday, January 7th, 2013

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The 38,100-meter advertisement

Tuesday, October 16th, 2012

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