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When is a truck more than a truck?

Monday, April 6th, 2015

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Apple and Beats: Brand magic waiting to happen?

Tuesday, May 20th, 2014

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Crossing the divide: How Chinese companies adapt brand names for the global stage

Thursday, December 13th, 2012

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A Mini issue becomes a big deal at the London Olympics

Thursday, August 9th, 2012

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Making an emotional connection

Tuesday, August 7th, 2012

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Boris versus Ken: It’s a battle of brands

Tuesday, May 1st, 2012

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All names are created equal

Tuesday, December 13th, 2011

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Hey Facebook, you’re not my friend!

Thursday, August 18th, 2011

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Keep it in the family: The role of family brands in brand architecture

Thursday, March 3rd, 2011

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It’s time to bury mission and vision

Wednesday, October 7th, 2009

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Toward sustainable branding

Wednesday, May 20th, 2009

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