Comments on: Yes, there’s an App for that, but is it right for the brand? http://www.siegelgale.com/2010/01/25/yes-there%e2%80%99s-an-app-for-that-but-is-it-right-for-the-brand/ Simple is smart Sat, 31 Jul 2010 19:45:51 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: John Ewald http://www.siegelgale.com/2010/01/25/yes-there%e2%80%99s-an-app-for-that-but-is-it-right-for-the-brand/#comment-5307 John Ewald Wed, 14 Jul 2010 15:52:34 +0000 http://www.siegelgale.com/?p=2200#comment-5307 This is an insightful peek at the fundamental shifts in "expectation" that are happening all around us. What WAS a reasonable expectation that people struggled to learn device-restricted functionality, has morphed to a new-norm expectation where devices deliver personally meaningful experience, on a mobile device, immediately. Contrast this 2010 expectation with a mainframe terminal/line printer/report request environment in 1983, or the very expensive workstation/networked printer in 1993, or the laptop PC/inkjet printer in 2003. We now "expect" an all-digital, near-instantaneous delivery of highly organized, personally relevant, decision enabling content -- to our "phone." The WSDOT Seattle Area Traffic mobile ap is a current favorite example (URL: ) because the content is delivered to the user RIGHT NOW, and the decision-enabling visual analysis enables regional behaviors. The NPR News ap cited above is another good one. As Alan Siegel says "Simple is Smart." We're living in such an exciting time. This is an insightful peek at the fundamental shifts in “expectation” that are happening all around us.

What WAS a reasonable expectation that people struggled to learn device-restricted functionality, has morphed to a new-norm expectation where devices deliver personally meaningful experience, on a mobile device, immediately.

Contrast this 2010 expectation with a mainframe terminal/line printer/report request environment in 1983, or the very expensive workstation/networked printer in 1993, or the laptop PC/inkjet printer in 2003. We now “expect” an all-digital, near-instantaneous delivery of highly organized, personally relevant, decision enabling content — to our “phone.”

The WSDOT Seattle Area Traffic mobile ap is a current favorite example (URL: ) because the content is delivered to the user RIGHT NOW, and the decision-enabling visual analysis enables regional behaviors.

The NPR News ap cited above is another good one.

As Alan Siegel says “Simple is Smart.”

We’re living in such an exciting time.

]]> By: Yes, there’s an App for that, but is it right for the brand? | richard pasqua http://www.siegelgale.com/2010/01/25/yes-there%e2%80%99s-an-app-for-that-but-is-it-right-for-the-brand/#comment-1445 Yes, there’s an App for that, but is it right for the brand? | richard pasqua Tue, 26 Jan 2010 20:24:46 +0000 http://www.siegelgale.com/?p=2200#comment-1445 [...] Read the entire article here [...] [...] Read the entire article here [...]

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