More than just a spoonful of sugar: What Kraft needs to preserve the Cadbury brand
With the takeover of one of the world’s largest confectionery companies complete, Kraft must now consider how to effectively blend its expanded house of global brands. To read what Siegel+Gale Non Executive Chairman, Tom Blackett, believes Kraft must do to ensure the Cadbury brand thrives within the Kraft family, read his comments in Marketing Week.