Pfizer- No.5 Best Identity of 2009
Pfizer
Designed by: Siegel+Gale
Release Date: November, 2009
The changes to the logo were small but they helped soften up the biggest of Big Pharma. The surrounding identity however was what made Pfizer really stand out from the rest this year.
This is one of the nicest refinements I’ve seen in some time.
— David Airey
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