LONDON - The logo for the 2014 Winter Olympics, to be held in Sochi, Russia, has been unveiled today, becoming the first Olympic emblem to feature a web address - Sochi2014.ru - as organisers target the digital generation.

The new brand was unveiled at a press conference by Jacques Rogge, president of the International Olympic Committee, Dmitry Chernyshenko, president and chief executive of Sochi 2014, Dmitry Kozak, deputy prime minister of Russia, Alexander Zhukov, deputy prime minister of Russia and Jean-Claude Killy, chairman of the IOC’s coordination commission for Sochi 2014.

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