Comments on: It’s Time to Bury Mission and Vision http://www.siegelgale.com/2009/10/07/it%e2%80%99s-time-to-bury-mission-and-vision/ Simple is smart Fri, 10 Sep 2010 01:33:17 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Kasia Piekarz http://www.siegelgale.com/2009/10/07/it%e2%80%99s-time-to-bury-mission-and-vision/#comment-4160 Kasia Piekarz Thu, 03 Jun 2010 17:57:10 +0000 http://www.siegelgale.com/?p=1589#comment-4160 Yes! I would only emphasize Focus, Specificity, and Simplicity. Employees must know why what they do is special and important. And it's got to be easy to understand and explain. Not easy to execute (necessarily), but if everyone in your organization can't explain the company's purpose, then you've got a problem. Yes!

I would only emphasize Focus, Specificity, and Simplicity. Employees must know why what they do is special and important. And it’s got to be easy to understand and explain. Not easy to execute (necessarily), but if everyone in your organization can’t explain the company’s purpose, then you’ve got a problem.

]]> By: 1day1brand http://www.siegelgale.com/2009/10/07/it%e2%80%99s-time-to-bury-mission-and-vision/#comment-354 1day1brand Tue, 01 Dec 2009 18:23:02 +0000 http://www.siegelgale.com/?p=1589#comment-354 David, I share your frustration. But I think that part of the problem is being too dogmatic about what memes an organization should embrace. Mission and vision statements are abused so much they may deserve to die. And yes, a brand purpose, or promise, is much easier to grasp. But the key is to know what works for the client in question. Visionary companies may benefit from vision statements. Competitive firms from positioning statements, and so on and so on. -- Axle Davids David,

I share your frustration. But I think that part of the problem is being too dogmatic about what memes an organization should embrace. Mission and vision statements are abused so much they may deserve to die. And yes, a brand purpose, or promise, is much easier to grasp. But the key is to know what works for the client in question. Visionary companies may benefit from vision statements. Competitive firms from positioning statements, and so on and so on.

– Axle Davids

]]> By: Veronique Gautier-Vencat http://www.siegelgale.com/2009/10/07/it%e2%80%99s-time-to-bury-mission-and-vision/#comment-353 Veronique Gautier-Vencat Mon, 30 Nov 2009 23:36:32 +0000 http://www.siegelgale.com/?p=1589#comment-353 I am a strong believer that the only thing that matters, generates business from the inside out can be basically summarized as ... "What do you stand up for?"! - It is amazing what people can do when they know what is expected from them. - It is amazing as a customer when you know you "vote" for or against things, even in come little ways. Thanks for this refreshing thought and stance! I am a strong believer that the only thing that matters, generates business from the inside out can be basically summarized as … “What do you stand up for?”!
- It is amazing what people can do when they know what is expected from them.
- It is amazing as a customer when you know you “vote” for or against things, even in come little ways.
Thanks for this refreshing thought and stance!

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