Little did I expect to find a nugget of simplification in an article about Henry Paulson and the distribution of TARP money, but that is exactly what I found in the October 2009 issue of Vanity Fair. It seems that while homeowners were asked to read and sign dozens of pages of legalese to get measly home mortgages, the CEOs of the nation’s major banks signed a lightly populated two-page commitment to borrow billions. Consisting of four clear, concise bullet points, the “Application for TARP Capital Purchase Program” demonstrates that the need to get something done is best achieved through brevity and clarity. There was no time for the banks to take the application away for legal review and wordsmithing—four clear, one-sentence bullet points stated the commitment each bank was making.

If billions can be borrowed on a short form, can simplified applications for car loans, mortgages, and student loans be far behind? Will the CEOs of these banks consider the time, money, and effort they would save if they adopted this approach in their day-to-day transactions? Why, that would be an economic stimulus in its own right.

This entry was posted on Tuesday, September 8th, 2009 at 3:06 pm and is filed under clarity, complexity, information design, simplification. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.