Straightforward speaking and writing inspires trust and builds client relationships

President Harry S. Truman, known for his plain speaking, could teach a thing or two to today’s financial advisers.

A survey of 1,200 investors by New York-based branding firm Siegel+Gale found that 66% believed that financial institutions intentionally made information complex to hide something. The use of clear, jargon-free language would engender trust, 84% of those surveyed said. Click here to read the full article.

This entry was posted on Monday, June 15th, 2009 at 2:57 pm and is filed under media mention. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.