A Strategy Expert on the Future of Newspapers
“I doubt that bloggers will completely satisfy the demand for objective reporting.”
With the future of newspapers in debate, TheWrap decided to see what some of the terms of actual discussion should be. In that vein, we spoke to Laurence Vincent, Group Director, Strategy, for Siegel+Gale at the branding company’s L.A. office. Vincent, the author of “Legendary Brands,” has crafted strategies for Microsoft, MasterCard, the Walt Disney Company and the NFL, among others.
Let’s cut to the chase — can the newspaper industry be saved?
There was a time when I would have answered, “Yes, unequivocally.” But that opinion is driven by legacy readers like me who have an affinity for the product experience. The product experience is changing for new generations of readers. Click here to read the full article.