Among nearly 3,800 entries, Siegel+Gale’s Emblem Health Brand Book received an award for the 365: AIGA Annual Design Competition.

Siegel+Gale developed the book as a tool to unify employees from merged health insurers GHI and HIP into what is known today as EmblemHealth. The book encouraged employees to celebrate shared strengths and inspired a collaborative working environment that captured the spirit of the new EmblemHealth organization. Adorned with Siegel+Gale’s previously developed brand platform and visual system, the book’s fun, engaging and interactive activities motivated employees to live the brand everyday.

As an AIGA award recipient, the EmblemHealth Brand Book will sit in the AIGA Design Archives online (http://designarchives.aiga.org), as well as the Denver Art Museum. It will also be published in the AIGA annual 365: AIGA Year in Design.

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