SAN FRANCISCO – April 28, 2009 – Global strategic branding firm Siegel+Gale, whose clients include Yahoo!, Sony PlayStation, McAfee, and Microsoft, announced today the expansion of its presence in San Francisco and the hiring of Jacqueline Rhoades as its Vice President of Business Development here.

“Branding technology companies and products demands special insight – and has long been one of Siegel+Gale’s sweet spots,” says Alan Siegel, Chairman and CEO. “We already have deep relationships in the Bay Area and are investing strategically in growing this business. With this expansion, we now have a presence on the ground to help us service our existing clients and to cultivate new relationships with sister Omnicom agencies and brand decision-makers in San Francisco and throughout the West Coast.”

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Delivers Guest Lecture at Tsinghua University School of Journalism and Communications

NEW YORK, NY – April 15, 2009 – “The foundation of any great organization’s brand is a strong sense of purpose,” says David B. Srere, Co-President and Chief Strategy Officer of leading global strategic branding firm Siegel+Gale . “In fact, purpose is the overarching ingredient guiding a company’s brand strategy, values, and identity.”

Mr. Srere will speak at a special lecture on April 21 for graduate and undergraduate students at Tsinghua University School of Journalism and Communications. Tsinghua University, founded in 1911, is one of China’s leading universities.

“China has many emerging global brands, and today’s communications students will have a leading role in helping those brands succeed,” says Mr. Srere. “Doing so will require a deep understanding of the role of purpose in an organization, as well as the ability to integrate it into all aspects of the brand-building process.”

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