Clinton’s ‘Smart Power’ Slogan Is Just Plain Dumb, Branding Experts Say
Alan Siegel, founder and head of Siegel + Gale, a brand consultancy, described “Smart Power” as an “unfortunate choice of words.” “I don’t think it’s good to say you’re smart,” he said. “I think it’s smarmy.” He said Clinton should have used words like “intelligent” or “sensitive” instead.
“I think that Hillary Clinton is a really smart, articulate woman and I think she’s going to be a good secretary of state,” Siegel said. “But I don’t think what we need now is more slogans….To say ’smart power’ is ridiculous.”