Wellness Branding, USP Age, India
India has always been known for its holistic approach to health and well-being. From Ayurvedic medicine, yoga and organic foods, India is finding there is a larger untapped global market for wellness brands than ever before. Fred Burt, Managing Director of Siegel+Gale London comments on Wellness Branding both in and outside of India and how Indian companies can position themselves for global growth.
"It’s a holisitc approach to balancing the mind, body and spirit. The Mind — mental balance, clarity of thought, ability to sustain concentration and focus; the Body — preventative actions, particularly in terms of what we eat and physical exercise, to keep the body in as good a form as possible: and, the Spirit — the desire to ‘feel’ better and more at one, connected with the world around you. For some, this has a religious purpose while, for others, it is simply a sense of well–being that transcends the mental and the physical. None of these components of wellness are to do with getting healthy, to fixing a health-related problem. So, I think there is an element of wellness that requires health to be in place. Without health, the consumer doesn’t really have the inclination to worry about wellness."