Brands Must Strive for Simplicity, Marketing Week, London
Earlier this year, Siegel+Gale’s London office examined the UK brand landscape to determine which in-country brands were easiest to do business with vs. those who were not. Study findings clearly uncovered a direct correlation between ease of customer interaction and the ability for an organization to acquire, retain and successfully cross-sell new products and services. Simple really is smart! Marketing Week’s Supplement Study series showcases our findings in their Oct 2nd issue.
"Brand owners need to adopt simplicity as a guiding principle because consumers are turning their backs on retailers and service providers that are perceived to be difficult to do business with
Many brands are perceived as making their customers’ day-to-day lives even more difficult, according to research by strategic branding firm Siegel+Gale."