Siegel+Gale Appoints David Keefe Global Director, Media & Entertainment
Siegel+Gale, one of the world’s premier strategic branding firms, announced today the appointment of David Keefe as Global Director, Media & Entertainment at Siegel+Gale.
"Siegel+Gale has worked strategically with media and entertainment brands for over 30 years," says Alan Siegel, Chairman and CEO. "But never has the pace of change in the industry been so rapid or so fundamental—and never has the role of building new brands been so crucial.
"David Keefe is the perfect person to build our Media & Entertainment offering worldwide. He has nearly 20 years of industry marketing, research, and business development experience, and a very nuanced understanding of both the challenges and opportunities inherent to the future of the media and entertainment industries."
"The days of single-platform media brands are long gone," says Mr. Keefe. "Media companies are now distributing their products and services across three-to-four platforms. And for the first time they are offering consumers truly interactive products. With each new platform or channel, the need for strategic branding becomes more acute. We have developed real expertise in helping large media companies tackle these complex challenges."
"Siegel+Gale helps our clients from the beginning of the branding process through implementation by providing research, brand strategy, naming, architecture, visual system development, and even advertising – all driven by rigorous analytics to create a truly integrated brand experience no matter the platform."
Mr. Keefe joined Siegel+Gale as Vice President of Business Development for Media & Entertainment in 2005. He has played an integral role with Siegel+Gale’s client accounts, including Comcast, Sprint, HD Radio, Time Warner Cable, Cox Communications, Cable Television Association of Marketers (CTAM), Cable Labs, and The Boston Globe. In his new role, he will work across Siegel+Gale’s offices worldwide to continue to increase the visibility and reach of the firm’s Media & Entertainment offering.
Mr. Keefe spent much of his career in both the media and packaged goods sectors working with firms such as Unilever USA, NBC, Time Warner, Liberty Media, and as a consultant for Hallmark Entertainment. He is an MBA graduate of the University of North Carolina’s Kenan-Flagler Business School and received his BA from Duke University.
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