Siegel+Gale’s Rolf Wulfsberg to present at THE Conference on Marketing

Siegel+Gale will launch its new EyeOpener research innovation at THE Conference on Marketing in Naples, Florida, on February 5th.
THE Conference is a place where the greatest marketers will gather to challenge conventionalism, defy boundaries, and celebrate the power of marketing. Your entire marketing team – brand managers, promotions departments, designers, strategists, analysts, researchers, and innovators will leave feeling revitalized and inspired.
Our very own Director of Brand Research, Dr. Rolf Wulfsburg, will present the power of EyeOpener in brand decision making on Tuesday, February 5th at 1:30pm in a keynote session in the Proof Track which will focus on predicting return on brand investment (ROBI) and how to do that effectively.
