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Archive for October, 2007

Oct 29th, 2007 by Siegel Gale

Laurence Vincent Joins Los Angeles Office as Strategy Group Director

Siegel+Gale, one of the world’s premier strategic branding firms, announced today the appointment of Laurence Vincent as Group Director, Strategy of Siegel+Gale’s Los Angeles office. A specialist in branded entertainment and integrated marketing, Mr. Vincent has developed innovative strategies for clients ranging from the National Football League and MasterCard International to The Walt Disney Company and Home Depot.

“Laurence is one of the stars in the field of branding and will be a major asset as we continue to build Siegel+Gale’s presence in the entertainment and technology space,” said Alan Siegel, Chairman and CEO.

(more…)

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Oct 23rd, 2007 by Irene Etzkorn

How Many Ways Can You Misinterpret Unsubscribe?

I have been getting emails from a reputable organization which are of no interest to me because they are statistics about money flows in mutual funds. I had erroneously subscribed when I thought it was a different type of data. So, today I tried to unsubscribe. And this is what I got as a confirmation email acknowledging my request (I’ve masked the name of the organization).

We have received a request for the removal of your email address, “ireneetz@siegelgale.com” from the www-update@lists.oho.org mailing list. To confirm that you want to be removed from this mailing list, simply reply to this message, keeping the Subject: header intact. Or visit this web page:

http://lists.oho.org/mailman/confirm/www-update/761256e6d2e5b7df1ffdcbaa335f133f7bddead0

Or include the following line — and only the following line — in a message to www-update-request@lists.oho.org:

confirm 761256e6d2e5b7df1ffdcbaa335f133f7bddead0

Note that simply sending a ‘reply’ to this message should work from most mail readers, since that usually leaves the Subject: line in the right form (additional “Re:” text in the Subject: is okay).

If you do not wish to be removed from this list, simply disregard this message. If you have any other questions, send them to www-update-owner@lists.oho.org.

Is this a joke? Instead of giving me four unintelligible options, how about one that is clear? Why must I jump through hoops to stop getting emails from them? Does anyone realize that this message is literally jibberish? Do I really need to be protected from “unsubscribe” pranksters–if such a class of criminal really exists?

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Oct 1st, 2007 by Siegel Gale

Apple Attacks Modified iPhones Via Software Update

“According to brand expert Alan Siegel, of New York-based Siegel+Gale, Apple was justified in letting iPhone owners know that their warranties would not be honored if they modified the phone. But, Siegel said, any attempt to legally pursue or otherwise punish individuals for unlocking their devices likely would tarnish Apple’s image and damage its hold on its core customer base.”

Read the complete article

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